The Name

Some of the thinking about the name:

Privacy – Without privacy there is no freedom.
Medical – It’s a respiratory disease, it’s infectious, public health is trying to stay in the driver’s seat but it’s our medical system.
Independent Health Strategies – private initiatives are honored
Treatment – the earlier the better
Wellness – medical practictioners are happy when their patients are well
Each Person – one size fits all is disastrous wherever it is practised, interventions need to be tailored to the individual. The term “every person” has a one-size-fits-all flavour to it – “each” is better than “every”.